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Daylesford and Hepburn Mineral Springs Co. Brand Refresh

By

  • Swear Words
  • Daylesford and Hepburn Mineral Springs Co.

Description

Our project is a brand refresh encompassing the entire Daylesford and Hepburn Mineral Springs range including design refinement, packaging design, art direction and typography.

Key Features

1

Our communication design elevates the refinement and perceived value of the brand. There is now a closer alignment and more accurate representation of the premium and local nature of the product.

2

The new package creates a strong shelf presence and unique, differentiated design that manages to offers clear, traditional flavour cues. We have the unique opportunity to measure the design effectiveness of this project as the product contents remain for the most part, identical to the current range.