Call of the Avant-Garde: Constructivism and Australian Art
- Heide Museum of Modern Art
Catalogue and marketing collateral for Heide Museum of Modern Art\’s feature exhibition of 2017 Call of the Avant-Garde: Constructivism in Australian Art.
The visual identity for Call of the Avant-Garde: Constructivism in Australian Art makes a subtle reference to El Lissitzky\’s Beat the Whites with the Red Wedge, 1919, while using the more contemporary colour pallet of bright pink and green, taken from Gunter Chistmann\’s Untitled Composition, 1966, thus tying the historical movement with its influence on modern and contemporary practice. The identity also utilises the constructivist design approach of contrasting and inverting colours to create a vibrant and eye-catching design.