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Cabot’s Signature Range

By

  • Cobalt Design
  • Cabot\'s Premium Woodcare

Description

Cabot’s Signature Range is a co-ordinated accessory system designed to simplify the finishing and maintenance of decks and other outdoor timber.

In addition to the dual-mode DeckHand bucket (2014 Design Selection winner), the range has been expanded to include a new bristle-brush (DeckPrep) and an applicator (DeckCoat), both of which fit onto a quick-release pole.

Each tool addresses specific user needs through unique and clever design solutions which reduce the effort, complexity and time needed for outdoor wood care.

Key Features

1

Designed to Meet Un-Met Needs

Australia’s harsh climate can permanently damage decking timbers. A well finished and regularly maintained deck achieves timber longevity allowing homeowners to enjoy more outdoor activities. However existing products, often unchanged for generations, or derived from other uses, made deck maintenance harder than it should be.

Cabot’s vision to apply design and direct user-insights, through observation and numerous trials, have improved each of the technical issues and consumer bugbears encountered in decking maintenance. This has made Cabot’s Signature Range the world’s most complete and integrated range of decking application tools.

2

DeckPrep Preparation tool

DeckPrep is a rugged brush used to clean and prepare decks for oiling.

Preparing decks for oiling requires alkaline based cleaning solutions. However, traditional deck scrubs used to apply these solutions poorly retain liquid which requiring users to exert unnecessary force to compensate.

Cobalt have developed a head with thick outer bristles (to transfer scrubbing power), and thin inner bristles (to retain higher volumes of cleaning solution). This balance delivers the best preparation performance with the least exertion. Additionally an inbuilt scraper helps remove harder materials, whilst the squeegee removes excess water, thereby reducing drying time

3

DeckCoat Application tool

Like Cabot’s other Signature Range tools, DeckCoat has been methodically designed to improve the efficiency to maintain a high quality deck. The design cleverly retains a lambswool sleeve without the awkward drawstring covers of traditional applicators. The single-direction pivot head allows users to apply oil with more control, and with longer and straighter strokes along the woodgrain to minimise oil wastage, and provide a high-quality consistent finish.

A bigger pad and closer-fitting cover enables application close to the edges, reducing coating time and the need for bending, masking or cutting-in with separate brushes.

4

Pole and DeckHand Bucket

Both DeckPrep and DeckCoat fit onto a common pole; giving users the choice of a separate pole for each tool or to save cost and shed space by interchanging tools. A modular, push-button connector allows for future products to expand the product range.

Cabots DeckHand Bucket is a unique accessory designed specifically for decking, suiting both preparation and application tasks.

The bucket features a large 15 litre capacity, wide base to allow an applicator pad to be fully submerged, and a folding drainage tray; folded down during deck preparation and up during application.

5

Business Transformation and Design Impact

Cabot’s Signature range has significantly increased Cabot’s accessories sales, and contributed to year-on-year sales growth.

Traditionally the company’s R&D and innovation focus has excelled within its core chemical-based liquid coating products. However, Cobalt’s engagement has fundamentally expanded Cabot’s NPD horizons. Through this project Cobalt has demonstrated how design can help Cabot’s improve and own the broader customer-experience and go beyond ‘wet stuff in a can’.

Based on the Signature range’s success, Cobalt is working with Cabot’s to leverage their brand and market leadership across all user touch points related to wood care.

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