- Blackmagic Design
URSA is a high-end digital cinema camera designed specifically for the production of feature films, documentaries and news gathering. It is the world’s first camera to allow users to upgrade their equipment and at a quarter of the cost of similar products, it puts an entire suite of professional film production equipment within reach of independent filmmakers.
Driven by insight into professional on-set workflows, URSA sets new benchmarks for usability and ergonomics. With a 10” display and three intuitive zones for a cinematographer, audio engineer and focus assistant, it is fully integrated with all the tools needed for high-end productions.
Innovation – A truly future-proof, high-end digital film camera
New cameras based on traditional, inflexible platforms are quickly made obsolete, despite offering cutting edge technology when launched. URSA is the world’s first camera to allow users to easily upgrade lens mounts and image sensors.
This was achieved by isolating complex optical elements within a removable turret module. Electronically and thermally coupled to the main body, the turret can be easily disengaged by removing four fasteners.
Form – A professional, high performance visual language
URSA is a professional tool with an uncompromising aesthetic driven by performance and reliability, inspiring confidence in demanding production environments. Typified by interlocking panels, distinctive shadow gaps and exposed fixings, it deliberately reflects the potential of URSA’s modular format.
A future-proof design brings with it a long working life, requiring a tough, versatile product capable of thriving on busy sets and harsh locations. With a CNC machined aluminium body, URSA is strong and durable, excelling in the toughest environments.
Workflow – Understanding the ergonomics of large film crews
Exhaustive on-set research made it clear that high-end film cameras are usually controlled by several operators, working with confusing arrays of costly peripherals for adequate technical feedback. URSA utilises this research by including all the professional tools necessary for cinema quality productions in three intuitive work zones: cinematographer, focus assistant and audio engineer.
Commerciality – Democratising professional cinema camera technology
A core value of Blackmagic Design is to empower creative people with affordable, accessible technology. Traditional high-end cinema cameras are prohibitively expensive, cumbersome and highly complex. This has meant that until now, independent filmmakers were restricted to hiring high-end equipment or settling for inferior video technology.
At $6000, URSA is the first truly affordable option for producing professional, cinema quality content.