ANZ Virtual Garden
- Deloitte Digital
The ANZ Virtual Garden is a fully interactive digital wall that spans three levels in ANZ’s flagship branch in Martin Place, Sydney. The 11 metre LED wall responds to changes in the environment, including weather, time of day, seasons and customers’ Twitter requests.
Through live data, the wall changes its lighting according to the real world sun position. Weather data means that when it rains outside, virtual rain drops appear and four key seasons change the foliage appearance throughout the year. The wall is rendered dynamically in a 3D game engine, so that it’s always evolving.
Customers can further tailor the wall’s appearance through the twitter platform and the hashtag #ANZVirtualGarden. Customers can request a variety of creatures and objects to appear on the wall and adjust their colour and intensity; a celebration of ANZ’s brand philosophy of “Your World. Your Way.”
Designing for a canvas of this scale tactfully was critical. The concept needed to have universal appeal to all customers. Despite the large format screen, we needed to allow that the majority of views would be obscured by the staircase or other architectural elements.
Technically, the wall required a lot of thorough development, logic and testing to ensure the concept behaves autonomously as intended over constant operation. Aesthetically, the wall had to compliment the space and be pleasing to the customer experience. It was important that the visuals worked from a distance, but also when a customer was up close.