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ANZ Breakpoint

By

  • Deloitte Digital
  • ANZ

Description

ANZ Breakpoint is an immersive, large format interactive game that allows fans to experience the thrill of playing a high energy tennis-themed game in an abstract world of obstacles and achievements.

The experience was a representation of ANZ’s overarching ‘Keep Moving’ campaign – encouraging players to push through obstacles, keep moving, focus on their goals and achievements – swinging a tennis racket at virtual targets on screen.

Spanning 54 square metres, ANZ Breakpoint centred around an awe-inspiring digital installation of three projected game booths designed to be as immersive for the individual players as it was for those watching.

Key Features

1

Over the course of the 13 day Australian Open tournament, patrons played the ANZ Breakpoint experience over 6,700 times.

The installation used a combination of motion sensors, surround sound and seamless projections to create a unique, open-air immersive experience.

Players could pick up a regular tennis racket, step into the game and begin playing straight away – with little need for instruction or obvious technology.

After completing their game, players could then send themselves a video capture of the experience to an email address for sharing on their preferred social channels.  

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