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Allen & Unwin Responsive e-Commerce Site

By

  • Butterfly
  • Allen & Unwin

Description

Using the best in responsive layout design for desktop, mobile and tablet perfection, Butterfly and Allen & Unwin created this stunning e-commerce website. The site content is dynamically linked and managed centrally from a database to ensure accurate representation of stock availability. A modern and intuitive design enables a smooth user experience from browsing through to purchase.

Butterfly were engaged to deliver not just Allen & Unwin\’s Australian and New Zealand websites, but also Murdoch Books\’ sites in Australia and the UK. These were designed and developed concurrently and launched together.

Key Features

1

The dynamic banner space on the homepage, using the fabulous book cover designs in a mosaic pattern, is frequently updated to create a fresh homepage feel while contributing to the promotion of new or featured products.

2

The contemporary and oversize design cleverly uses the broad colour palette across easily navigable menu structures and highly advanced search functions.

3

The responsive design includes sleek JavaScript animated menus on tablet and mobile to enhance the user experience across a range of devices.

4

The one page check out design and functionality enables users to swiftly process their orders and speeds up conversions.

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