- Albourne Construction
Albourne Construction, is a company building quality homes, with a team of people passionate about their work and have fun doing it. The brief was to create a brand identity that represented the company and reflected the personalities of the people who work there — young, innovative and committed to producing quality workmanship.
We looked at the different phases of construction, from timber framing through to final build, creating three distinct monograms of the letter ‘A’. Which produced a unique visual language, which is not typically seen within the building sector.
This gave a flexible brand identity system which could be applied across different media in various ways. From print collateral to the work wear.
As all employees needed to be easily identifiable as Albourne staff when out on the work site and feel comfortable in the work wear. The decision was made to look at the layering of each item. The first ‘A-frame’ design was placed on the singlets, a mix of the first and second designs was used on the T-shirts, and the ‘final build’ design was used on the hooded and crew neck sweaters. Creating a brand identity that reflected the business visually and in an abstract manner in regards to the building or layering of the garments on each employee.