Agents of Ideas
- Peter Trigar
- Agents of Spring
Agents of Ideas is a collection of creative thinkers who are always looking for new additions to join the team — individuals who are inquisitive by nature, even if their day job isn’t.
Agents of Ideas is a collection of diverse talent from a variety of backgrounds and skill sets to be part of idea generation workshops, research discussions and other events held by Agents of Spring — a design and innovations company.
We set out to create a visual language that was bold in its approach and humorous in its story telling.
The brand identity conveys the idea of a scribble, the initial stages of mark making. With this in mind the decision was made to create an array of collateral such as posters that could be pasted up around the city with or without the use of colour. The idea being that an additional poster could be placed on top of the first, to form a post-it note over the scribble, emphasising the constant ideation process within the workshops.
The brand identity extended across digital and printed visual communication, like the mini-site which has a quiz like questionnaire that each potential candidate needs to scroll through to answer. A mix of printed material was also created, that could be distributed during the workshops as well as worn, like the badges. From this identity there has been a massive response to be part of the Agents of Ideas project.
— Brand identity
— Visual language
— Identity application (across print and digital mediums)
— Comprehensive brand style guidelines