ACMI x RMIT Merchandise Collaboration
- Australian Centre for the Moving Image
- RMIT School of Fashion and Textiles
ACMI launched a fresh line of merchandise designed and produced in collaboration with RMIT University’s BA Textile Design students.
ACMI partnered with the award winning BA (Textile Design) program to support the next generation of Australian design talent, providing the students with valuable experience in the merchandising process from concept to execution.
Recognising ACMI’s reputation as a leading global museum of film, television and video games, students were tasked with responding to the theme “moving image”.
Students were able to bring their unique Textile Design expertise in the form of material understandings and pattern repeat techniques that resulted in a sophisticated and graphic collection of products, reflecting the diversity of meaning different people draw from moving images in all forms.
RMIT BA Textile Design students have a great reputation for excellent work and it was wonderful to be presented with such a strong, broad range of concepts and applications.
The entire collaboration has been incredibly positive and enormously encouraging for these emerging designers, who will soon embrace the commercial world.
As a government funded institution, the end goal was to create a profit for ACMI’s Shop, which would then be poured back into support for ACMI’s programs. Due to the commercial success of the collaboration, the project will run again this year.
The entire collaboration has been incredibly positive and hopefully encouraging for these emerging designers, who will soon embrace the commercial world.
A strong focus on industry relevance and employability has ensured that RMIT BA Textile Design graduates continue to feel ‘work ready’.
It was important to find a balance between giving the students creative license to develop their ideas, while ensuring the commercial consideration of the client’s brief were achieved.
The project demonstrated to students how design provides added value to products. The project exposed students to real design briefs and real commercial production realities.