Judging Criteria

1

Design Excellence

Effective use of professional design to solve a legitimate problem, need or create an opportunity.

Degree of functional and aesthetic appeal to a broad range of users.

2

Design Impact

Impact on business performance i.e. market share, financial sustainability, environmental and social outcomes.

Impact on industry and end-user adoption of the design.

3

Design Transformation

Degree of design-led transformation i.e. how has the investment in professional design transformed the business.

Extent to which design is now integrated in processes and activities.

4

Design Innovation

Original design concepts and insights or ways of design thinking that enhance the user’s experience.

Degree of cross-disciplinary design and its impact on enabling innovation, productivity and sets new standards or benchmarks.